Overview
Out-of-home / DOOH advertising
Last 2 weeks
FI
Visibility
88%25pt
across 48 tracked answers
Share of voice
#1
30% of 138 mentions
Positive sentiment
57%
of brand mentions
Open actions
4
5 competitors tracked

Visibility trend

last 2 weeks

By engine

Google AI Overview
100%
ChatGPT
100%
Perplexity
100%
Gemini
50%

Share of voice

vs competitors
Firebird (you)
30%
Provantage
17%
Tractor Outdoor
17%
Primedia Outdoor
14%
Outdoor Network
12%
Ad Outpost
9%

Top sources

most cited
outdoornetwork.co.za
13
businesstech.co.za
12
bizcommunity.com
12
youtube.com
12
reddit.com
12
primediaoutdoor.co.za
12